Privacy policy

Last updated November 12, 2026

This policy explains how Flow Media Group Ltd, trading as Customer Value ("we", "us"), handles personal information on our website and in the tools we build for businesses. We're a company registered in England and Wales (company number 12945701), registered office: The Stables, 23b Lenten Street, Alton, Hampshire, GU34 1HG, United Kingdom. For our website and our own customers, we're the controller of your information. Contact us any time at hello@customervalue.io.

What we collect Tools we build How we use it Cookies Who we share it with Outside the UK How long we keep it Emails and texts Your rights Contact

What we collect

When you visit our website: the pages you view and the steps you complete (for example watching the video or opening the checkout), the site that sent you, any ad campaign tags in the link, and your device type. We use an anonymous ID for this, not your name.
When you use our idea generator: your email address and your answers, so we can send you your ideas.
When you buy from us: your name, email, phone number, business name, the tool you chose and your order details. Our payment processor, Stripe, collects your card details. We never see or store your full card number. On the checkout page we also save your tool choice and contact details in your browser, so you don't have to type them again if you come back.
When you book a call: the details you enter in the booking form, and the time you choose.
When you contact us: what you send us.

Tools we build for businesses

When you use a tool we've built for a business (for example a roof estimate or a treatment match), the information you enter is collected for that business and sent to them so they can contact you. That business is in charge of your information and decides how it uses it. We act on their behalf: we store it securely so it can be delivered, and we don't sell it or use it to market our own services to you. To ask about your information, contact the business, or email us and we'll pass it on.

Some tools let you add a photo, for example of your home or kitchen, so we can show you a design or a new roof on it. Your photo and your choices are sent to Google's image service only to create that picture. We keep the finished picture so you and the business can see it. We don't keep the photo you uploaded.

How we use it, and why we're allowed to

To deliver what you bought: building your tool, booking your call, sending your receipt and order emails. We need this to carry out our contract with you.
To deliver leads to the businesses whose tools you use. We do this on their behalf.
To run and improve our website, for example seeing which pages work and where people leave. This is in our legitimate interests, and we use an anonymous ID rather than your name.
To measure our ads and see how pages are used with the Meta pixel and Microsoft Clarity. We only do this with your consent (see cookies). If you accept and then buy or book a call, our server also tells Meta about it, with your email and phone number in scrambled (hashed) form, rather than in plain text, so Meta can match it to people who saw our ads.
To send you your free ideas, and occasional emails about our tools if you've asked for them. You can unsubscribe at any time.
To keep records we're required to keep by law, such as for tax.

Cookies

We use a few cookies the site needs to work, and two optional tools that only load if you click Accept on our cookie banner. You can change your choice any time with cookie settings.

Name	What it does	Kept for	Needs consent?
cv_v	Remembers which version of our home page you saw, so it stays the same	60 days	No
cv_vid	An anonymous ID that counts each step of our order process once, without knowing who you are	12 months	No
cv_src	Remembers which site or ad sent you, so we know which ads work	30 days	No
cv_consent	Remembers your cookie choice	6 months	No
Microsoft Clarity (_clck, _clsk)	Shows us how pages are used, such as where people click and scroll. It hides what you type into forms.	Up to 12 months	Yes
Meta pixel (_fbp)	Measures whether our Facebook and Instagram ads lead to sales	Up to 3 months	Yes

We may also use Plausible to count page views. It doesn't use cookies or collect personal information.

We don't sell your personal information. We share it only with service providers who help us run the business, each of whom processes it on our instructions:

Stripe: payments
HighLevel: our customer records, emails, text messages and call booking
Railway: hosting our website and tools
Google: creating images in some tools
Meta and Microsoft: ad measurement and page analytics, only with your consent

We also share information with the business you contacted through their tool, with professional advisers where needed, and where the law requires it.

Outside the UK

Some of these providers are based in the United States or store data there. When your information leaves the UK, we make sure it's protected, for example through the UK-US data bridge or the standard contract terms approved by the UK government.

How long we keep it

Orders and receipts: 6 years, because tax law requires it.
Leads from a business's tool: while that tool is live, then 90 days so the business can get a copy, then deleted.
Website visit records: 26 months, then deleted.
Idea generator emails: until you unsubscribe or ask us to delete them, and no longer than 2 years after we last heard from you.
Photos you upload to a tool: not kept. The finished picture is kept while the tool is live.

Emails and text messages

If you give a phone number, you may get text messages about your request or booking, such as reminders. Message and data rates may apply. Reply STOP to opt out at any time. Every marketing email we send has an unsubscribe link.

Keeping it safe

We use secure connections (HTTPS), limit who can access information, and only work with providers who protect it properly. No system is completely secure, so if something goes wrong we'll act quickly and tell you and the authorities where the law requires.

Children

Our services are for businesses and aren't meant for children under 16.

Your rights

You can ask us to give you a copy of your information, correct it, delete it, limit how we use it, or move it to another service. You can object to us using it for our legitimate interests, and you can withdraw consent at any time. Email hello@customervalue.io and we'll reply within a month. If you're not happy with how we've handled your information, you can complain to the Information Commissioner's Office (ico.org.uk). If you're in the EU, you can contact your local data protection authority. If you live in California, you have the right to know, delete and correct your information, and we do not sell or share it for cross-context advertising without your consent.

Changes

We may update this policy. The date at the top shows when it last changed. If we make a big change, we'll tell our customers by email.

Contact

Flow Media Group Ltd, trading as Customer Value
The Stables, 23b Lenten Street, Alton, Hampshire, GU34 1HG, United Kingdom
hello@customervalue.io